About the author
I’ve worked in marketing analytics for over twenty years, both in the corporate world and teaching it to MBA students and writing two textbooks (Marketing Analytics and Advanced Customer Analytics, both from Kogan Page London).
My first novel, Segment of One (an analytic thriller) came out from Wild Rose Press June 2022. Using marketing analytics as a plot device seemed unique, exciting, and very fun.
My second novel, Missing Values (also an analytic thriller) came out from Solstice Publishing January 2024. Note this is about human trafficking and the story is brutal and visceral!
Patrick Grey, a single father and marketing analyst, is the only Black guy on the company directory.When his teenage son, PJ, is abducted, police dismiss it as a gang-and-drug related hit. But Patrick knows better.The only one who believes him is FBI Agent LaWanda Thompson. The crime bears a striking resemblance to one that destroyed her family, one involving human trafficking.
Using typical forensic methods, the police have not uncovered any leads.But by using marketing science, Patrick comes up with more insightful intelligence which he must now use to predict where PJ was taken, before it’s too late and his son is sold on the open market.